Online gambling platform Unibet has teamed up with U.K.-based Gamban to offer blocking software that allows users to effectively ban themselves from gambling sites across multiple devices, to help curb compulsive behavior. Likewise, some sports betting companies are offering tools that automatically block gamblers from using their sites too often. There's a wide effort across the sports gambling industry to promote responsible gaming, Clark said, including the association's Have a Game Plan campaign that encourages bettors to set a budget. If more states legalize sports betting, the potential for people to become compulsive gamblers could grow as well. Such contracts could easily swell to billions once more states legalize sports gambling. The NBA for example has a six-year contract with Sportradar that is reportedly worth more than $250 million. Sports leagues are also capitalizing on the sports betting explosion by selling official team data to betting companies. "This momentum has continued into 2021, including an exceptional performance during Super Bowl week that included FanDuel's sportsbook app being the third most downloaded app in the United States on game day, behind just TikTok and Robinhood," FanDuel CEO Matt King said in a statement earlier this month.
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